noms+
noms+ — a subscription program that grows inside the portal
A subscription program where the customer portal quietly grows the basket, month after month.
“Our customer portal does double duty — managing subscriptions and turning one-time add-ons into recurring revenue.”
- Industry
- Vegan supplements for dogs and cats
- Featured in this story
- Website
- nomsplus.de
Challenge
noms+ sells vegan supplements for dogs and cats, with different products for different conditions (joints, coat, digestion, dental). A subscriber on one supplement is a great candidate for a second, but most subscription tools treat upsells as a checkout-time problem, not an in-program one. noms+ wanted the customer portal itself to do the work.
Solution
With Zubs, noms+ presents a small, curated set of additional products inside the customer portal, framed as one-time add-ons to the next shipment. The idea is deliberate: low commitment first (“just try it once with my next box”), and subscribers who like an add-on can then add it to their recurring products in the portal. noms+ already rewards larger baskets with its own bundle pricing, so a portal add-on comes on top of an already discounted subscription.
Results
noms+ sees the portal doing real sales work. More subscribers add an add-on month over month, a growing share of new subscribers come from existing customers rather than new acquisition, and subscribers skip, change and swap rather than walking away when life gets busy. Each active subscriber discovers more of the catalog, and the portal makes trying something new low-stakes.
“We sell vegan supplements for very specific conditions — different products for joints, coat, digestion, dental. A subscriber on one is often a great candidate for a second, but checkout upsells weren't catching them. With Zubs we use the customer portal itself to surface a few curated add-ons for the next shipment. Customers try them once, often keep them, and they roll into the recurring program. The portal is doing real growth work for us, not just admin.”
Lukas Wenig, Co-Founder, noms+More brands running their subscriptions on Zubs
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“With Zubs, the subscription experience matches our brand — not the other way around.”
Dennis Wölk, Co-Founder, HeySkinProbiotic skincareRead the HeySkin story →