Playbooks to win, keep and win back subscribers
What to do at the moments that decide whether a subscription lasts: the first order, the first renewals, a cancellation and a failed payment. Each playbook names the Zubs features that cover it.
01Conversion
Win more subscribers
Offer the subscription where customers already buy, then follow up once the first order has arrived.
Turn One-Time Buyers into Subscribers on Shopify
3 min read
A clear choice in the product widget, a one-click switch in the cart, checkout on Shopify Plus and a follow-up email after the first order.
02Retention
Keep the subscribers you have
Get new subscribers through their first renewals, and answer each cancellation reason with an offer that fits it.
Reduce Subscription Churn with Cancellation Offers
3 min read
Ask why, then answer each reason with its own offer, such as a skip, a new date or a one-time discount, and offer pause for longer breaks.
Reduce Early Subscription Churn on Shopify
3 min read
An introductory discount on the first renewals, a gift subscribers can see coming, and a reminder before every charge.
What It Takes to Run Subscriptions That Last
3 min read
Flexibility instead of cancelling, rewards for staying, offers beyond one discount, recovered payments and stock held for billing day.
Order Reminder Emails That Keep Subscribers
3 min read
A reminder that leads with the value, previews the order and puts skip and a new date one link away.
Run Black Friday Without Losing Subscribers
3 min read
Keep the subscription the better deal during the sale, prepare cancellation offers early and welcome sale sign-ups faster.
03Recovery
Recover payments and win subscribers back
Retry failed payments over several days with an email at every attempt, and invite cancelled subscribers back with a timed flow.
Recover Failed Subscription Payments on Shopify
3 min read
Retries spaced over days, an email at each attempt, and a final action that keeps the subscription instead of cancelling it.
Win Back Cancelled Subscribers with Klaviyo
3 min read
A timed sequence after the cancellation, built in Klaviyo from Zubs events and profile properties, with an offer to subscribe again.
04Order value
Grow revenue per subscriber
Offer add-ons once subscribers trust the product, tied to what they already get.
Grow Order Value with Subscription Add-ons
3 min read
One-time add-ons in the portal before each order, offered after the first order and tied to the subscription product.
Keep exploring
Size the problem first
Features
What Zubs does, one feature at a time, and why it matters for your subscribers.
Glossary
Subscription terms from A to Z, each defined in one sentence, with an example and how Zubs fits in.
Solutions
Subscription setups that fit your industry.
Customer stories
How subscription brands run their programs on Zubs.