HeySkin
HeySkin — a subscription widget that disappears into the brand
A subscription program where customers stick around for the routine, not the discount.
“With Zubs, the subscription experience matches our brand — not the other way around.”
- Industry
- Probiotic skincare
- Featured in this story
- Website
- heyskin.de
Challenge
HeySkin sells probiotic skincare for rosacea and acne , a category that lives or dies on perceived clinical credibility. A clunky, generic subscription widget would have undercut the entire positioning: the buying experience needs to feel as considered as the science behind the product.
Solution
The brand uses Zubs’ customizable subscription widget on every product page, styled to match HeySkin’s clinical-meets-warm visual language exactly. Customers see subscribe and save framed as part of the treatment plan, not as a discount upsell. They choose their delivery interval right on the page and change their plan or pause in the customer portal.
Results
HeySkin sees subscribers stay through several orders before cancelling, and churn has trended down rather than up since launch. Customers skip deliveries to manage their own rhythm rather than walking away. In a category where consistency, not single purchases, drives the result, that repeat behavior is what counts.
“We needed a subscription tool that would let the storefront still feel like HeySkin — clinical, considered — rather than a generic widget on top of our product. With Zubs we shaped the subscription experience to match the brand, the migration onto it was clean, and the team has been quick and direct whenever we've needed something.”
Dennis Wölk, Co-Founder, HeySkinMore brands running their subscriptions on Zubs
“Lower cost, more functionality, better customer portal — and the migration was completely done for us.”
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“Our customer portal does double duty — managing subscriptions and turning one-time add-ons into recurring revenue.”
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