Customer story
HeySkin — a subscription widget that disappears into the brand
A subscription program where customers stick around for the routine, not the discount.
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HeySkin
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With Zubs, the subscription experience matches our brand — not the other way around.
Dennis Wölk, Co-Founder, HeySkin
01 — The challenge
Challenge
HeySkin sells probiotic skincare for rosacea and acne — a category that lives or dies on perceived clinical credibility. A clunky, generic subscription widget would have undercut the entire positioning: the buying experience needs to feel as considered as the science behind the product.
02 — The solution
Solution
The brand uses Zubs' customizable subscription widget on every product page, styled to match HeySkin's clinical-meets-warm visual language exactly. Customers see subscribe-and-save framed as part of the treatment plan, not as a discount upsell — interval choice, plan switching, and pause-resume all reachable without leaving the page.
03 — The result
Results
Subscribers tend to stay through several orders before cancelling, churn has trended down rather than up since launch, and skip-cycle activity shows customers managing their own cadence rather than walking away. The program is getting stickier the longer it runs — the kind of repeat behaviour that compounds in a category where consistency, not single purchases, drives the actual outcome.
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"We needed a subscription tool that would let the storefront still feel like HeySkin — clinical, considered — rather than a generic widget on top of our product. With Zubs we shaped the subscription experience to match the brand, the migration onto it was clean, and the team has been quick and direct whenever we've needed something."
Dennis Wölk, Co-Founder, HeySkin