Alexander Kohout

Keep the subscription the better deal in a sitewide sale, prepare cancel offers and emails early, and onboard sale sign-ups faster. A Shopify playbook.

Offer the subscription where customers already buy, on the product page, in the cart and at checkout, then follow up by email. What Zubs covers.

Use the email before each subscription order to restate the value, preview what's coming and offer a skip or new date instead of a surprise charge.

Subscriptions last when customers can adjust them, are rewarded for staying and get an offer before they cancel. What that takes, and how Zubs helps.

Build a timed win-back flow for cancelled subscribers from Zubs events, Klaviyo segments and an offer to subscribe again.

A build-a-box subscription lets customers pick what goes into each recurring box from a menu you curate. Definition, an example and how it works in Zubs.

A cutoff date is the last moment to place or change a subscription order for the next delivery. Definition, an example and how Zubs handles it.

Dunning is retrying failed subscription payments and telling customers how to fix them. How it works, a worked example and how Zubs handles it.

Skip rate is the share of due subscription orders that are skipped instead of billed. The formula, a worked example and how to read it next to churn.

Subscription churn rate is the share of subscriptions cancelled in a period: cancellations ÷ active subscriptions at the start. With a worked example.