Manuel Gutmann

Answer each cancellation reason with the offer that fits it, such as a skip, a new date or a one-time discount, and let pause cover breaks.

Cut involuntary churn with retries spread over days, an email at every attempt and a final action that keeps the subscription. A Shopify playbook.

Keep new subscribers past their first 90 days with an introductory discount, a gift at order 3 and a reminder before every charge. A Shopify playbook.

Raise revenue per subscriber with one-time add-ons before each order, offered after the first order and tied to the product they already subscribe to.

A billing anchor fixes the day subscriptions renew, such as the 1st of each month or every Tuesday, whatever the signup date. Definition and an example.

Involuntary churn is subscriptions ending because a payment failed, not because the customer chose to leave. Causes, a worked example and how to cut it.

MRR is the recurring revenue your active subscriptions bring in per month, normalized to a monthly amount. Formula, a worked example and common pitfalls.

A prepaid subscription charges once for several deliveries, such as 6 months paid upfront with monthly shipping. How it works, an example, the trade-offs.

A selling plan is how Shopify defines buying a product on repeat — billing, delivery and price. What's inside one, an example and how Zubs creates them.