How much revenue can a cancellation flow keep?
What could your cancellation flow keep?
Enter your own numbers. The calculator starts on the worked example further down this page.
All results are estimates from your inputs, not figures from your store. The save rate and the further orders are your own assumptions.
How does the cancellation flow calculator work?
- Subscribers kept per month = subscribers who start cancelling per month × the save rate you assume: the share who take a retention offer or pause instead of cancelling.
- Subscribers who still cancel = subscribers who start cancelling − subscribers kept.
- Revenue per kept subscriber = average order value × the further orders a kept subscriber places before leaving after all.
- Revenue kept from one month = subscribers kept per month × revenue per kept subscriber.
- Per year = the same month twelve times: subscribers kept × 12 and revenue kept × 12.
The revenue is what the kept subscribers’ further orders bring in, counted in the month they were kept.
What does a 20% save rate keep in a year?
Example (made-up numbers): 100 subscribers start cancelling each month, you assume a save rate of 20%, the average order is €35, and you assume a kept subscriber places 3 more orders.
| Result | Calculation | Value |
|---|---|---|
| Subscribers kept per month | 100 × 20% | 20 |
| Subscribers who still cancel per month | 100 − 20 | 80 |
| Revenue per kept subscriber | €35 × 3 | €105 |
| Revenue kept from one month | 20 × €105 | €2,100 |
| Subscribers kept per year | 20 × 12 | 240 |
| Revenue kept per year | €2,100 × 12 | €25,200 |
Each point of save rate is worth one more kept subscriber a month in this example: €105 a month, €1,260 a year. Halve the further orders to 1.5 and every figure halves too, so be as careful with that number as with the save rate.
What does the estimate leave out?
- The cost of the offer. The calculator subtracts nothing for it. If your offer is a discount, enter a lower order value, or one order fewer.
- Your real starting point. Your monthly cancellations are a cautious stand-in for the subscribers who start cancelling, because they leave out the ones a flow already keeps.
How does Zubs keep subscribers who want to cancel?
In the Zubs customer portal, a subscriber who cancels picks a reason, and you choose the retention offer that answers it, such as a discount, a skipped order or a new date. You can also let them pause instead of leaving, and cancelling always stays possible. See how it works in the cancellation flow, and which offer fits which reason in the cancellation offers playbook.
Bottom line
A cancellation flow is worth subscribers who start cancelling × save rate × order value × further orders. Start with cautious assumptions, then replace them with what your store actually keeps once the flow runs.
Frequently asked questions
- What save rate should I enter?
- Your own assumption. This page gives no benchmark, because save rates depend on your products, your reasons and your offers. Start low, and replace it with the share you actually keep once your flow runs.
- Does a kept subscriber count as saved for good?
- No. The calculator counts only the further orders you enter, so a subscriber who skips once and cancels later counts for those orders and no more.
- Is my data stored or sent anywhere?
- No. The calculation runs in your browser, and nothing you enter leaves the page.