Customer story
THE CHANGE — one subscription program, several different languages, the whole of Europe
Several languages served from a single subscription program across multiple EU markets
Visit
THE CHANGE
↗
With Zubs, we run THE CHANGE across several languages and multiple European markets as one subscription program — not one for each.
Elìa Diehl, Editorial & IT, SHN / THE CHANGE
01 — The challenge
Challenge
THE CHANGE is a Swiss premium-supplement brand selling across the EU under tight regulatory scrutiny — different language storefronts, different market norms, different currencies, but one product catalogue and one operations team. Subscription tools that treat each market as a separate program would have multiplied the operational load by every country added.
02 — The solution
Solution
Zubs runs THE CHANGE's subscription program as a single coherent layer on top of their multi-locale Shopify setup. Several localised storefront experiences, multi-currency price handling, and one source of truth for sub state and lifecycle — no parallel programs to keep in sync, no per-market workarounds. The merchant team adds a country and the subscription program follows it.
03 — The result
Results
THE CHANGE runs the same subscription program across several different languages and markets without fragmenting their CS, ops, or analytics. New market expansion costs configuration, not engineering.
"
"With Zubs, we run THE CHANGE across several European languages and markets as one subscription program — not one for each. That alone takes a huge amount of operational complexity off our plate. And when we do hit something tricky, the team is fast, transparent, and the cooperation is genuinely constructive."
Elìa Diehl, Editorial & IT, SHN / THE CHANGE