# Zubs

> Zubs is a subscription app for Shopify stores, made by Zubs GmbH in Germany. Merchants use it to sell products as subscriptions (subscribe & save, prepaid plans and build-a-box) and to keep subscribers with a customer portal inside Shopify’s customer accounts, cancellation flows, Sequential Flows and failed-payment recovery.

Zubs (zubs.app) is the Shopify subscription app listed on the Shopify App Store as “Zubs Subscriptions App”. It is not a standalone shop system, payment provider or marketplace.

## What Zubs is

- A Shopify app, installed from the Shopify App Store and used inside the Shopify admin.
- A subscription engine: subscription plans with discounts, prepaid billing, a fixed billing day and introductory discounts on Shopify’s own checkout.
- A build-a-box tool: customers pick the items in each box before checkout and for every order after that.
- A retention toolkit: cancellation flows with retention offers, pausing, Sequential Flows that reward subscribers at the orders the merchant chooses, and failed-payment recovery.
- An operations tool: inventory forecasts and reservation for upcoming subscription orders, local pickup, and an analytics dashboard.

## What Zubs is not

- Not a shop system: Zubs runs only on Shopify.
- Not a payment provider: subscribers pay through the store’s Shopify payment gateway, which has to support subscriptions, such as Shopify Payments.
- Not a separate customer login: the customer portal lives inside the customer accounts Shopify provides.
- Not a fulfillment service: Zubs doesn’t pick, pack or ship orders.
- Not an email marketing tool: it sends subscription emails and passes subscription events to Klaviyo and Shopify Flow.

## Who it is for

- Shopify merchants who sell products people reorder: supplements, coffee, skincare, pet supplements, olive oil.
- Subscription-box and meal-kit brands whose customers choose what goes in each box.
- Brands selling in several markets and languages from one Shopify store.
- Merchants moving from Recharge or another Shopify subscription app, who want the move done for them.

## Markets and languages

- App Store listing: English, German, Dutch, French, Italian, Spanish
- Customer portal and subscription emails: English, German, Dutch, French, Italian, Spanish
- Storefront widget and checkout: English, Czech, Danish, Dutch, Finnish, French, German, Italian, Norwegian (Bokmål), Polish, Portuguese (Brazil), Spanish, Swedish, Turkish
- Zubs admin: English, German, French, Italian, Spanish
- Merchants translate their own texts, such as plan names and cancellation reasons, with Shopify’s Translate & Adapt app.

## Pricing

- Free to install. [Source](https://apps.shopify.com/zubs)
- Flex plan: 1% of subscriber GMV. All charges are billed in USD. [Source](https://apps.shopify.com/zubs)
- On top of the 1%, a monthly fee that depends on the store and its contract. The Zubs team quotes it in a call. [Source](https://zubs.app/)
- Migration from Recharge or another Shopify subscription app is done by the Zubs team and free: the team sets up Zubs based on the current setup and moves the subscriptions. [Source](https://zubs.app/migration)

## Features

- [Build-a-Box Subscriptions on Shopify](https://zubs.app/features/build-a-box): Let customers pick what goes in every box. Zubs adds a storefront item picker, rotating menus, auto-filled empty slots and auto-skip for empty boxes. ([Markdown](https://zubs.app/features/build-a-box.md))
- [Subscription Cancellation Flow and Pause](https://zubs.app/features/cancellation-flow): Ask why subscribers cancel, offer a discount, skip, new date or address per reason, and let them pause with auto-resume. Cancelling always stays available. ([Markdown](https://zubs.app/features/cancellation-flow.md))
- [Create Shopify Subscriptions for Customers](https://zubs.app/features/create-subscriptions-for-customers): Set up a Shopify subscription for a customer from the Zubs admin. They confirm by email within 7 days before anything is billed. Ship now, invoice extras. ([Markdown](https://zubs.app/features/create-subscriptions-for-customers.md))
- [Shopify Subscription Customer Portal: Self-Service](https://zubs.app/features/customer-portal): Subscribers skip, reschedule, ship now, edit products, change address or payment, pause and cancel inside Shopify customer accounts. You choose what's on. ([Markdown](https://zubs.app/features/customer-portal.md))
- [Dunning for Shopify Subscriptions: Payment Retries](https://zubs.app/features/dunning): Zubs retries failed subscription payments on your schedule, emails customers and your team, then skips, pauses or cancels. Retry tools included. ([Markdown](https://zubs.app/features/dunning.md))
- [Reserve Inventory for Shopify Subscriptions](https://zubs.app/features/inventory-reservation): Forecast subscription demand for the next 7, 14 and 30 days and hold stock in Shopify for each billing date, so subscriber orders don't fail on stock. ([Markdown](https://zubs.app/features/inventory-reservation.md))
- [Klaviyo Subscription Events for Shopify](https://zubs.app/features/klaviyo-subscription-events): Zubs sends subscription events and profile properties to Klaviyo: sign-ups, renewals, failed payments by dunning stage, skips, pauses and cancellations. ([Markdown](https://zubs.app/features/klaviyo-subscription-events.md))
- [Reward Subscribers After the Nth Order](https://zubs.app/features/sequential-flows): Sequential Flows change a subscription at order milestones. Swap a starter kit for the full size, add a discount or a free gift after the 3rd order. ([Markdown](https://zubs.app/features/sequential-flows.md))
- [Shopify Flow Triggers and Actions for Subscriptions](https://zubs.app/features/shopify-flow-subscriptions): Zubs adds subscription triggers and actions to Shopify Flow: react to renewals, skips and billing failures; cancel, skip or add a free item. ([Markdown](https://zubs.app/features/shopify-flow-subscriptions.md))
- [Subscription Analytics for Shopify](https://zubs.app/features/subscription-analytics): Zubs analytics show subscription vs regular revenue, new subscriptions and cancellations, churn rate, skips, add-ons and recovered failed payments. ([Markdown](https://zubs.app/features/subscription-analytics.md))
- [Subscribe & Save Widget and Cart Upsell for Shopify](https://zubs.app/features/subscription-conversion-offers): Offer the subscription on the product page, in the cart and drawer and, on Shopify Plus, in checkout: widget, Subscription Packs and a cart offer. ([Markdown](https://zubs.app/features/subscription-conversion-offers.md))
- [Shopify Subscription Pickup Locations](https://zubs.app/features/subscription-pickup-locations): Let subscribers collect every order from a pickup location. As many locations as you need, a map picker sorted by distance, and a switch to home delivery. ([Markdown](https://zubs.app/features/subscription-pickup-locations.md))
- [Prepaid & Fixed-Date Subscription Plans for Shopify](https://zubs.app/features/subscription-plans): Set up subscription plans with discounts, several frequencies, prepaid billing, fixed billing days, order cutoffs, intro offers and per-market plans. ([Markdown](https://zubs.app/features/subscription-plans.md))

## Playbooks

- [Run Black Friday Without Losing Subscribers](https://zubs.app/playbooks/black-friday-subscriptions): Keep the subscription the better deal in a sitewide sale, prepare cancel offers and emails early, and onboard sale sign-ups faster. A Shopify playbook. ([Markdown](https://zubs.app/playbooks/black-friday-subscriptions.md))
- [Reduce Subscription Churn with Cancellation Offers](https://zubs.app/playbooks/cancellation-offers): Answer each cancellation reason with the offer that fits it, such as a skip, a new date or a one-time discount, and let pause cover breaks. ([Markdown](https://zubs.app/playbooks/cancellation-offers.md))
- [Turn One-Time Buyers into Subscribers on Shopify](https://zubs.app/playbooks/convert-one-time-buyers-to-subscribers): Offer the subscription where customers already buy, on the product page, in the cart and at checkout, then follow up by email. What Zubs covers. ([Markdown](https://zubs.app/playbooks/convert-one-time-buyers-to-subscribers.md))
- [Order Reminder Emails That Keep Subscribers](https://zubs.app/playbooks/order-reminder-emails): Use the email before each subscription order to restate the value, preview what's coming and offer a skip or new date instead of a surprise charge. ([Markdown](https://zubs.app/playbooks/order-reminder-emails.md))
- [Recover Failed Subscription Payments on Shopify](https://zubs.app/playbooks/recover-failed-payments): Cut involuntary churn with retries spread over days, an email at every attempt and a final action that keeps the subscription. A Shopify playbook. ([Markdown](https://zubs.app/playbooks/recover-failed-payments.md))
- [Reduce Early Subscription Churn on Shopify](https://zubs.app/playbooks/reduce-early-subscription-churn): Keep new subscribers past their first 90 days with an introductory discount, a gift at order 3 and a reminder before every charge. A Shopify playbook. ([Markdown](https://zubs.app/playbooks/reduce-early-subscription-churn.md))
- [Grow Order Value with Subscription Add-ons](https://zubs.app/playbooks/subscription-add-ons): Raise revenue per subscriber with one-time add-ons before each order, offered after the first order and tied to the product they already subscribe to. ([Markdown](https://zubs.app/playbooks/subscription-add-ons.md))
- [What It Takes to Run Subscriptions That Last](https://zubs.app/playbooks/subscriptions-that-last): Subscriptions last when customers can adjust them, are rewarded for staying and get an offer before they cancel. What that takes, and how Zubs helps. ([Markdown](https://zubs.app/playbooks/subscriptions-that-last.md))
- [Win Back Cancelled Subscribers with Klaviyo](https://zubs.app/playbooks/win-back-cancelled-subscribers): Build a timed win-back flow for cancelled subscribers from Zubs events, Klaviyo segments and an offer to subscribe again. ([Markdown](https://zubs.app/playbooks/win-back-cancelled-subscribers.md))

## Glossary

- [What Is a Billing Anchor in Subscriptions?](https://zubs.app/glossary/billing-anchor): A billing anchor fixes the day subscriptions renew, such as the 1st of each month or every Tuesday, whatever the signup date. Definition and an example. ([Markdown](https://zubs.app/glossary/billing-anchor.md))
- [What Is a Build-a-Box Subscription?](https://zubs.app/glossary/build-a-box): A build-a-box subscription lets customers pick what goes into each recurring box from a menu you curate. Definition, an example and how it works in Zubs. ([Markdown](https://zubs.app/glossary/build-a-box.md))
- [What Is a Cutoff Date for Subscription Orders?](https://zubs.app/glossary/cutoff-date): A cutoff date is the last moment to place or change a subscription order for the next delivery. Definition, an example and how Zubs handles it. ([Markdown](https://zubs.app/glossary/cutoff-date.md))
- [What Is Dunning? Subscription Payment Recovery](https://zubs.app/glossary/dunning): Dunning is retrying failed subscription payments and telling customers how to fix them. How it works, a worked example and how Zubs handles it. ([Markdown](https://zubs.app/glossary/dunning.md))
- [What Is Involuntary Churn? Definition and Example](https://zubs.app/glossary/involuntary-churn): Involuntary churn is subscriptions ending because a payment failed, not because the customer chose to leave. Causes, a worked example and how to cut it. ([Markdown](https://zubs.app/glossary/involuntary-churn.md))
- [What Is MRR? Monthly Recurring Revenue Explained](https://zubs.app/glossary/mrr): MRR is the recurring revenue your active subscriptions bring in per month, normalized to a monthly amount. Formula, a worked example and common pitfalls. ([Markdown](https://zubs.app/glossary/mrr.md))
- [What Is a Prepaid Subscription? Definition, Example](https://zubs.app/glossary/prepaid-subscription): A prepaid subscription charges once for several deliveries, such as 6 months paid upfront with monthly shipping. How it works, an example, the trade-offs. ([Markdown](https://zubs.app/glossary/prepaid-subscription.md))
- [What Is a Selling Plan in Shopify?](https://zubs.app/glossary/selling-plan): A selling plan is how Shopify defines buying a product on repeat — billing, delivery and price. What's inside one, an example and how Zubs creates them. ([Markdown](https://zubs.app/glossary/selling-plan.md))
- [Skip Rate in Subscriptions: Formula and Example](https://zubs.app/glossary/skip-rate): Skip rate is the share of due subscription orders that are skipped instead of billed. The formula, a worked example and how to read it next to churn. ([Markdown](https://zubs.app/glossary/skip-rate.md))
- [Subscription Churn Rate: Formula and Example](https://zubs.app/glossary/subscription-churn-rate): Subscription churn rate is the share of subscriptions cancelled in a period: cancellations ÷ active subscriptions at the start. With a worked example. ([Markdown](https://zubs.app/glossary/subscription-churn-rate.md))

## Why switch to Zubs

- [Shopify Subscriptions or a Subscription App?](https://zubs.app/compare/shopify-subscriptions-vs-subscription-app): Is Shopify's free Subscriptions app enough? When it is, when you outgrow it — build-a-box, retention offers, stock reservation, prepaid — with sources. ([Markdown](https://zubs.app/compare/shopify-subscriptions-vs-subscription-app.md))

## Solutions

- [Coffee Subscriptions on Shopify: Frequency & Prepaid](https://zubs.app/solutions/coffee-subscriptions): Run a coffee subscription on Shopify with delivery rhythms that match how fast people drink, prepaid gift subscriptions and upgrades at set orders. ([Markdown](https://zubs.app/solutions/coffee-subscriptions.md))
- [Farm Box Subscriptions with Local Pickup on Shopify](https://zubs.app/solutions/farm-box-subscriptions): Run a farm box or veg box subscription on Shopify with unlimited pickup points, one harvest day for everyone, seasonal contents and stock planned ahead. ([Markdown](https://zubs.app/solutions/farm-box-subscriptions.md))
- [Meal Kit Subscriptions on Shopify: Menus & Cutoffs](https://zubs.app/solutions/meal-kit-subscriptions): Run a meal kit subscription on Shopify where customers pick their meals, the menu changes every week and your kitchen gets final numbers on time. ([Markdown](https://zubs.app/solutions/meal-kit-subscriptions.md))
- [Pet Food Subscriptions on Shopify: Skip & Reminders](https://zubs.app/solutions/pet-food-subscriptions): Run a pet food subscription on Shopify that keeps pace with how fast a bag empties, with frequency changes, reminders before every order and easy skips. ([Markdown](https://zubs.app/solutions/pet-food-subscriptions.md))
- [Skincare Subscriptions on Shopify: Widget & Packs](https://zubs.app/solutions/skincare-subscriptions): Run a skincare or cosmetics subscription on Shopify with an on-brand subscribe widget, pack sizes, gifts at set orders and routines customers adjust. ([Markdown](https://zubs.app/solutions/skincare-subscriptions.md))
- [Supplement Subscriptions: Starter Kit to Full Size](https://zubs.app/solutions/supplement-subscriptions): Run a supplement subscription on Shopify that moves new subscribers from a starter pack to the full size and keeps them past the first renewals. ([Markdown](https://zubs.app/solutions/supplement-subscriptions.md))

## Migration

- [Recharge Alternative: Free Move to Zubs](https://zubs.app/migration/from-recharge): White-glove and free by default — our team sets up Zubs from your Recharge setup and moves your subscribers. What carries over and who does what. ([Markdown](https://zubs.app/migration/from-recharge.md))

## Calculators

- [Cancellation Flow Calculator: Revenue You Keep](https://zubs.app/tools/cancellation-flow-calculator): Free calculator: enter cancellations a month, the save rate you assume, order value and further orders to estimate the revenue a cancellation flow keeps. ([Markdown](https://zubs.app/tools/cancellation-flow-calculator.md))
- [Churn Calculator: Revenue at Risk From Churn](https://zubs.app/tools/churn-calculator): Free churn calculator for subscription stores: enter subscriptions, order value, interval and churn rate to estimate MRR lost per month and over 12 months. ([Markdown](https://zubs.app/tools/churn-calculator.md))
- [Failed Payment Calculator for Subscriptions](https://zubs.app/tools/failed-payment-calculator): Free calculator for subscription stores: enter renewals, order value, failure and recovery rate to estimate revenue recovered and lost per month and year. ([Markdown](https://zubs.app/tools/failed-payment-calculator.md))
- [Prepaid Subscription Calculator: Upfront vs Per Order](https://zubs.app/tools/prepaid-calculator): Free calculator: enter price, prepaid deliveries, discount and the cancellation rate you assume to compare prepaid cash upfront with paying per order. ([Markdown](https://zubs.app/tools/prepaid-calculator.md))
- [Subscribe & Save Calculator: Margin and Break-Even](https://zubs.app/tools/subscribe-and-save-calculator): Free calculator: enter price, cost per order, discount and order frequency to see your subscribe & save margin per order and when the discount pays off. ([Markdown](https://zubs.app/tools/subscribe-and-save-calculator.md))
- [Subscription Box Profit Calculator](https://zubs.app/tools/subscription-box-profit-calculator): Free calculator for subscription boxes: enter price, product, packaging, shipping and fees to see profit per box, margin, monthly profit and break-even. ([Markdown](https://zubs.app/tools/subscription-box-profit-calculator.md))
- [Subscription Conversion Calculator: Extra Revenue](https://zubs.app/tools/subscription-conversion-calculator): Free calculator: estimate the subscribers and extra recurring revenue you gain when a share of your one-time buyers subscribes, formula included. ([Markdown](https://zubs.app/tools/subscription-conversion-calculator.md))
- [Subscription Inventory Forecast Calculator](https://zubs.app/tools/subscription-inventory-forecast): Free inventory forecast for subscription stores: see the units your subscriptions need week by week and the week your current stock runs out. ([Markdown](https://zubs.app/tools/subscription-inventory-forecast.md))
- [Subscription LTV Calculator: Value of a Subscriber](https://zubs.app/tools/subscription-ltv-calculator): Free subscription LTV calculator: enter order value, interval, gross margin and churn to estimate lifetime revenue, gross profit and LTV:CAC. ([Markdown](https://zubs.app/tools/subscription-ltv-calculator.md))
- [Subscription Revenue Forecast: MRR for 12 Months](https://zubs.app/tools/subscription-revenue-forecast): Free subscription revenue forecast: enter subscriptions, new signups, churn and order value to project subscriptions and MRR month by month for a year. ([Markdown](https://zubs.app/tools/subscription-revenue-forecast.md))

## Key facts

- Zubs needs a Shopify 2.0 theme, Shopify customer accounts (not legacy accounts) and an active payment gateway that supports subscriptions, such as Shopify Payments. [Source](https://help.zubs.app/docs/getting-started/quick-start/)
- A subscription plan sets the delivery frequencies and the discount (percentage or fixed amount) for one or more products and variants. [Source](https://help.zubs.app/docs/subscription-management/create-subscription-plan/)
- Prepaid plans let customers pay for several deliveries upfront, for example 6 months at once with monthly deliveries. [Source](https://help.zubs.app/docs/subscription-management/create-subscription-plan/)
- A billing anchor bills every subscription on a fixed weekday, day of the month or day of the year. [Source](https://help.zubs.app/docs/subscription-management/create-subscription-plan/)
- Introductory discounts add an extra discount to the first recurring orders and can be limited to a Shopify customer segment. [Source](https://help.zubs.app/docs/subscription-management/create-subscription-plan/)
- Subscription plans can be limited to Shopify Markets, so each market can have its own plan, for example a EUR plan and a CHF plan for the same product. [Source](https://help.zubs.app/docs/subscription-management/customize-widget/)
- Build-a-box: customers subscribe to one box product and pick its items before checkout and in the portal; the merchant decides how big a box can be. [Source](https://help.zubs.app/docs/subscription-management/build-a-box/)
- In the customer portal, subscribers skip, reschedule or ship an order now, change frequency and items, update their payment method and cancel. [Source](https://help.zubs.app/docs/subscription-management/customer-portal/)
- Pausing is optional; a paused subscription resumes automatically on the date the customer chooses. [Source](https://help.zubs.app/docs/subscription-management/merchant-portal/settings-general/)
- Cancellation flows ask for a reason and answer it with a retention offer that fits. [Source](https://help.zubs.app/docs/subscription-management/merchant-portal/settings-general/)
- Failed payments are retried automatically on the merchant’s schedule, and the customer gets an email so they can update their payment method. The merchant decides what happens if the payment never comes through. [Source](https://help.zubs.app/docs/subscription-management/automation/payment-failures/)
- Sequential Flows change a subscription at the orders the merchant chooses: swap a product, apply a discount or add a free one-time item. [Source](https://help.zubs.app/docs/subscription-management/merchant-portal/section-sequential-flows/)
- The Inventory Planner forecasts the units upcoming subscription orders need, and Zubs can hold that stock in Shopify before each renewal. [Source](https://help.zubs.app/docs/subscription-management/merchant-portal/section-inventory-planner/)
- Local pickup works with Shopify pickup locations and with custom pickup locations defined in Zubs. [Source](https://help.zubs.app/docs/subscription-management/shopify-pickup/)
- Customers can turn a one-time item into a subscription in the cart; offering it in checkout needs Shopify Plus. [Source](https://help.zubs.app/docs/subscription-management/cart-subscription-offer/)
- The analytics dashboard shows subscription revenue, subscriber growth, cancellations and retention, refreshed daily. [Source](https://help.zubs.app/docs/subscription-management/merchant-portal/section-analytics-dashboard/)
- Shopify processes every subscription payment and keeps the payment methods; Zubs never receives card details. [Source](https://zubs.app/security)
- The Zubs app runs on servers in the EU (Netherlands); for customer data, Zubs is the merchant’s GDPR processor and provides a DPA on request. [Source](https://zubs.app/security)

## Integrations

- Shopify checkout, customer accounts and Shopify admin: Zubs works inside them rather than replacing them. [Source](https://apps.shopify.com/zubs)
- Shopify Flow: triggers for subscription events, such as a new subscription, a failed payment or a skipped order, and actions that change a subscription, such as cancelling it, skipping the next order or adding a free one-time item. [Source](https://help.zubs.app/docs/subscription-management/automation/shopify-flow/)
- Klaviyo: sends subscription events and sets custom profile properties for subscription-aware flows and segments. [Source](https://help.zubs.app/docs/subscription-management/merchant-portal/settings-integrations/)

## Customer stories

- [Essig & Öl](https://zubs.app/customers/essig-oel): Consistent growth, no guesswork on the next sourcing trip. ([Markdown](https://zubs.app/customers/essig-oel.md))
- [HeySkin](https://zubs.app/customers/heyskin): A subscription program where customers stick around for the routine, not the discount. ([Markdown](https://zubs.app/customers/heyskin.md))
- [noms+](https://zubs.app/customers/nomsplus): A subscription program where the customer portal quietly grows the basket, month after month. ([Markdown](https://zubs.app/customers/nomsplus.md))
- [TryMoin](https://zubs.app/customers/trymoin): Active subscriptions and billing schedules moved in a single switchover, with zero engineering hours on TryMoin's side ([Markdown](https://zubs.app/customers/trymoin.md))

## Key pages

- [Zubs facts](https://zubs.app/facts): canonical facts, pricing and FAQ — the page to quote ([Markdown](https://zubs.app/facts.md))
- [Security at Zubs](https://zubs.app/security): hosting, payments, stored data, sub-processors, GDPR and how to report a vulnerability ([Markdown](https://zubs.app/security.md))
- [Homepage](https://zubs.app/): what Zubs offers Shopify merchants
- [Migration to Zubs](https://zubs.app/migration): free migration done by the Zubs team: it sets up Zubs from your current setup in Recharge or another Shopify subscription app and moves your subscribers
- [Customer stories](https://zubs.app/customers): every published case study: the brand, its headline result and a quote
- [Subscription audit](https://zubs.app/subscription-audit): an outside-in audit of a Shopify store’s subscription program

## German pages

- [Fakten zu Zubs](https://zubs.app/de/fakten) ([Markdown](https://zubs.app/de/fakten.md))
- [Sicherheit bei Zubs](https://zubs.app/de/sicherheit) ([Markdown](https://zubs.app/de/sicherheit.md))
- [Startseite](https://zubs.app/de)
- [Migration zu Zubs](https://zubs.app/de/migration)
- [Kundengeschichten](https://zubs.app/de/kunden)
- [Abo-Audit](https://zubs.app/de/abo-audit)
- [Abo-Analysen für Shopify](https://zubs.app/de/funktionen/abo-analysen): Die Abo-Analysen zeigen Abo- und regulären Umsatz, neue Abos und Kündigungen, Churn-Rate, Überspringen, Add-ons und nachträglich bezahlte Zahlungen. ([Markdown](https://zubs.app/de/funktionen/abo-analysen.md))
- [Abo-Widget und Abo-Angebot im Warenkorb auf Shopify](https://zubs.app/de/funktionen/abo-angebote): Biete das Abo auf der Produktseite, im Warenkorb und Drawer und mit Shopify Plus im Checkout an. Mit Widget, Subscription Packs und Warenkorb-Angebot. ([Markdown](https://zubs.app/de/funktionen/abo-angebote.md))
- [Abonnenten nach der x-ten Bestellung belohnen](https://zubs.app/de/funktionen/abo-belohnungen): Sequentielle Flows ändern ein Abo an Meilensteinen: Starterset gegen Vollgröße tauschen, Rabatt geben oder nach der 3. Bestellung ein Geschenk. ([Markdown](https://zubs.app/de/funktionen/abo-belohnungen.md))
- [Abo-Kündigung & Pausieren auf Shopify](https://zubs.app/de/funktionen/abo-kuendigung-pausieren): Frag nach dem Kündigungsgrund, biete Rabatt, Überspringen, neues Datum oder Adresse an und lass pausieren. Kündigen bleibt immer möglich. ([Markdown](https://zubs.app/de/funktionen/abo-kuendigung-pausieren.md))
- [Abo mit Abholung auf Shopify: eigene Abholorte](https://zubs.app/de/funktionen/abo-mit-abholung): Abonnenten holen jede Lieferung an einem Abholort ab. So viele Abholorte, wie du brauchst, Kartensuche nach Entfernung und Wechsel zur Lieferung. ([Markdown](https://zubs.app/de/funktionen/abo-mit-abholung.md))
- [Prepaid-Abos & feste Abrechnungstage auf Shopify](https://zubs.app/de/funktionen/abo-plaene): Abo-Pläne mit Rabatt, mehreren Lieferintervallen, Vorauszahlung, festem Abrechnungstag, Bestellschluss, Einführungsrabatt und Plänen pro Markt. ([Markdown](https://zubs.app/de/funktionen/abo-plaene.md))
- [Shopify-Abos für Kunden anlegen, mit Zustimmung](https://zubs.app/de/funktionen/abos-fuer-kunden-anlegen): Leg in Zubs ein Shopify-Abo für einen Kunden an. Er bestätigt es binnen 7 Tagen per E-Mail, erst dann wird abgerechnet. Plus Sofortversand und Extras. ([Markdown](https://zubs.app/de/funktionen/abos-fuer-kunden-anlegen.md))
- [Build-a-box: Abo-Box selbst zusammenstellen](https://zubs.app/de/funktionen/build-a-box): Deine Kunden stellen jede Box selbst zusammen. Zubs bringt Produktauswahl im Shop, wechselnde Menüs, gefüllte leere Plätze und überspringt leere Boxen. ([Markdown](https://zubs.app/de/funktionen/build-a-box.md))
- [Klaviyo-Events für Shopify-Abos](https://zubs.app/de/funktionen/klaviyo-abo-events): Zubs schickt Abo-Events und Profildaten an Klaviyo: Abschlüsse, Verlängerungen, Zahlungsfehler je Mahnstufe, Überspringen, Pausen und Kündigungen. ([Markdown](https://zubs.app/de/funktionen/klaviyo-abo-events.md))
- [Kundenportal für Shopify-Abos: alles selbst regeln](https://zubs.app/de/funktionen/kundenportal): Abonnenten überspringen, verschieben, bestellen sofort, ändern Produkte, Adresse oder Zahlungsmethode, pausieren und kündigen im Shopify-Kundenkonto. ([Markdown](https://zubs.app/de/funktionen/kundenportal.md))
- [Lagerbestand für Shopify-Abos reservieren](https://zubs.app/de/funktionen/lagerbestand-reservieren): Plane den Abo-Bedarf für 7, 14 und 30 Tage und reserviere Ware in Shopify für jeden Abrechnungstag, damit keine Abo-Bestellung am Bestand scheitert. ([Markdown](https://zubs.app/de/funktionen/lagerbestand-reservieren.md))
- [Mahnwesen für Shopify-Abos: Zahlungen wiederholen](https://zubs.app/de/funktionen/mahnwesen): Zubs wiederholt fehlgeschlagene Abo-Zahlungen nach deinem Plan, informiert Kunden und Team und überspringt, pausiert oder kündigt erst danach. ([Markdown](https://zubs.app/de/funktionen/mahnwesen.md))
- [Shopify Flow für Abos: Trigger und Aktionen](https://zubs.app/de/funktionen/shopify-flow-abos): Zubs bringt Abo-Trigger und -Aktionen in Shopify Flow: Reagier auf Verlängerungen, Überspringen und Zahlungsfehler, kündige oder leg Gratisartikel bei. ([Markdown](https://zubs.app/de/funktionen/shopify-flow-abos.md))
- [Mehr Umsatz pro Abo mit Add-ons auf Shopify](https://zubs.app/de/playbooks/abo-zusatzprodukte): Steigere den Umsatz pro Abonnent mit einmaligen Add-ons vor jeder Bestellung, angeboten nach der ersten Lieferung und passend zum Abo-Produkt. ([Markdown](https://zubs.app/de/playbooks/abo-zusatzprodukte.md))
- [Gekündigte Abonnenten zurückgewinnen mit Klaviyo](https://zubs.app/de/playbooks/abonnenten-zurueckgewinnen): So baust du eine Win-back-Strecke für gekündigte Abos aus Zubs-Events, Klaviyo-Segmenten und einem Angebot zum Neuabschluss. ([Markdown](https://zubs.app/de/playbooks/abonnenten-zurueckgewinnen.md))
- [Was es braucht, damit Abos bleiben](https://zubs.app/de/playbooks/abos-die-bleiben): Abos bleiben, wenn Kunden sie anpassen können, fürs Bleiben belohnt werden und vor dem Kündigen ein Angebot bekommen. Was dazugehört und wie Zubs hilft. ([Markdown](https://zubs.app/de/playbooks/abos-die-bleiben.md))
- [Bestellerinnerungen, die Abonnenten halten](https://zubs.app/de/playbooks/bestellerinnerung): Nutz die E-Mail vor jeder Abo-Bestellung, um den Nutzen zu zeigen, die Lieferung anzukündigen und Überspringen statt Abbuchung anzubieten. ([Markdown](https://zubs.app/de/playbooks/bestellerinnerung.md))
- [Black Friday ohne Abo-Kündigungen](https://zubs.app/de/playbooks/black-friday-abos): Halte das Abo im Sale das bessere Angebot, bereite Kündigungsangebote und E-Mails früh vor und hol Sale-Abonnenten schneller ab. Für Shopify. ([Markdown](https://zubs.app/de/playbooks/black-friday-abos.md))
- [Einmalkäufer zu Abonnenten machen auf Shopify](https://zubs.app/de/playbooks/einmalkaeufer-zu-abonnenten): Biete das Abo dort an, wo Kunden ohnehin kaufen – auf der Produktseite, im Warenkorb und im Checkout – und fass per E-Mail nach. Was Zubs abdeckt. ([Markdown](https://zubs.app/de/playbooks/einmalkaeufer-zu-abonnenten.md))
- [Fehlgeschlagene Abo-Zahlungen retten auf Shopify](https://zubs.app/de/playbooks/fehlgeschlagene-zahlungen): Senk unfreiwilligen Churn mit Wiederholungen über mehrere Tage, einer E-Mail bei jedem Versuch und einer letzten Aktion, die das Abo erhält. ([Markdown](https://zubs.app/de/playbooks/fehlgeschlagene-zahlungen.md))
- [Frühe Abo-Kündigungen vermeiden auf Shopify](https://zubs.app/de/playbooks/fruehe-kuendigungen-vermeiden): Bring neue Abonnenten über die ersten 90 Tage, mit Einführungsrabatt, Geschenk zur 3. Bestellung und Erinnerung vor jeder Abbuchung. Für Shopify. ([Markdown](https://zubs.app/de/playbooks/fruehe-kuendigungen-vermeiden.md))
- [Abo-Kündigungen reduzieren mit passenden Angeboten](https://zubs.app/de/playbooks/kuendigungen-reduzieren): Beantworte jeden Kündigungsgrund mit dem passenden Angebot, etwa Überspringen, neues Datum oder einmaliger Rabatt, und fang Auszeiten mit Pausen ab. ([Markdown](https://zubs.app/de/playbooks/kuendigungen-reduzieren.md))
- [Was ist ein Abrechnungsstichtag bei Abos?](https://zubs.app/de/glossar/abrechnungsstichtag): Ein Abrechnungsstichtag legt fest, an welchem Tag Abos abgerechnet werden, etwa am 1. jedes Monats oder jeden Dienstag. Definition und Beispiel. ([Markdown](https://zubs.app/de/glossar/abrechnungsstichtag.md))
- [Was ist ein Bestellschluss bei Abos?](https://zubs.app/de/glossar/bestellschluss): Der Bestellschluss ist der letzte Moment, eine Abo-Bestellung für die nächste Lieferung abzuschließen oder zu ändern. Definition, Beispiel und Umsetzung. ([Markdown](https://zubs.app/de/glossar/bestellschluss.md))
- [Was ist ein build-a-box-Abo?](https://zubs.app/de/glossar/build-a-box): Beim build-a-box-Abo wählen Kunden für jede Lieferung selbst, was in die Box kommt, aus einem Menü, das du kuratierst. Definition, Beispiel, Umsetzung. ([Markdown](https://zubs.app/de/glossar/build-a-box.md))
- [Churn-Rate bei Abos berechnen: Formel & Beispiel](https://zubs.app/de/glossar/churn-rate): Die Churn-Rate ist der Anteil der Abos, die in einem Zeitraum gekündigt werden: Kündigungen ÷ aktive Abos zu Beginn. Mit Rechenbeispiel. ([Markdown](https://zubs.app/de/glossar/churn-rate.md))
- [Was ist Mahnwesen (Dunning) bei Abos?](https://zubs.app/de/glossar/mahnwesen): Mahnwesen heißt, fehlgeschlagene Abo-Zahlungen erneut zu versuchen und Kunden zu sagen, wie sie es beheben. Ablauf, Rechenbeispiel und Umsetzung in Zubs. ([Markdown](https://zubs.app/de/glossar/mahnwesen.md))
- [Was ist MRR? Monatlich wiederkehrender Umsatz](https://zubs.app/de/glossar/mrr): MRR ist der wiederkehrende Umsatz, den deine aktiven Abos pro Monat bringen, auf einen Monatswert umgerechnet. Formel, Rechenbeispiel und Stolperfallen. ([Markdown](https://zubs.app/de/glossar/mrr.md))
- [Was ist ein Prepaid-Abo? Definition & Beispiel](https://zubs.app/de/glossar/prepaid-abo): Beim Prepaid-Abo zahlen Kunden mehrere Lieferungen im Voraus, etwa 6 Monate auf einmal bei monatlicher Lieferung. Ablauf, Beispiel, Vor- und Nachteile. ([Markdown](https://zubs.app/de/glossar/prepaid-abo.md))
- [Was ist ein Selling Plan (Verkaufsplan) bei Shopify?](https://zubs.app/de/glossar/selling-plan): Ein Selling Plan legt bei Shopify fest, wie ein Produkt wiederkehrend gekauft wird – Abrechnung, Lieferung, Preis. Aufbau, Beispiel und Umsetzung in Zubs. ([Markdown](https://zubs.app/de/glossar/selling-plan.md))
- [Skip-Rate bei Abos: Formel & Rechenbeispiel](https://zubs.app/de/glossar/skip-rate): Die Skip-Rate ist der Anteil fälliger Abo-Bestellungen, die übersprungen statt abgerechnet werden. Formel, Rechenbeispiel und wie du sie neben Churn liest. ([Markdown](https://zubs.app/de/glossar/skip-rate.md))
- [Was ist unfreiwilliger Churn? Definition & Beispiel](https://zubs.app/de/glossar/unfreiwilliger-churn): Unfreiwilliger Churn heißt, Abos enden, weil eine Zahlung scheitert, nicht weil jemand kündigt. Ursachen, Rechenbeispiel und wie du ihn senkst. ([Markdown](https://zubs.app/de/glossar/unfreiwilliger-churn.md))
- [Shopify Subscriptions oder eigene Abo-App?](https://zubs.app/de/vergleich/shopify-subscriptions-oder-abo-app): Reicht die kostenlose App Shopify Subscriptions? Wann ja und wann nicht: build-a-box, Angebote beim Kündigen, reservierter Bestand, Prepaid, mit Quellen. ([Markdown](https://zubs.app/de/vergleich/shopify-subscriptions-oder-abo-app.md))
- [Gemüsekiste im Abo mit Abholung auf Shopify](https://zubs.app/de/branchen/gemuesekiste-abo): So betreibst du ein Gemüsekisten- oder Hofbox-Abo auf Shopify: beliebig viele Abholorte, ein Erntetag für alle und vorausgeplanter Bestand. ([Markdown](https://zubs.app/de/branchen/gemuesekiste-abo.md))
- [Kaffee-Abo auf Shopify: Rhythmus & Prepaid](https://zubs.app/de/branchen/kaffee-abo): So richtest du ein Kaffee-Abo auf Shopify ein: Lieferrhythmen, die zum Kaffeekonsum passen, Prepaid-Abos zum Verschenken und Upgrades ab einer Bestellung. ([Markdown](https://zubs.app/de/branchen/kaffee-abo.md))
- [Kochbox-Abo auf Shopify: Menüs & Bestellschluss](https://zubs.app/de/branchen/kochbox-abo): So betreibst du ein Kochbox-Abo auf Shopify: Kunden wählen ihre Gerichte, das Menü wechselt jede Woche und deine Küche hat rechtzeitig feste Zahlen. ([Markdown](https://zubs.app/de/branchen/kochbox-abo.md))
- [Kosmetik-Abo auf Shopify: Widget & Packs](https://zubs.app/de/branchen/kosmetik-abo): Hautpflege und Kosmetik im Abo auf Shopify: ein Abo-Widget im Look deiner Marke, Packungsgrößen, Geschenke ab einer Bestellung und eine flexible Routine. ([Markdown](https://zubs.app/de/branchen/kosmetik-abo.md))
- [Nahrungsergänzung im Abo: vom Starter zur Vollgröße](https://zubs.app/de/branchen/nahrungsergaenzung-abo): So führst du Abonnenten von Nahrungsergänzung auf Shopify vom Starterset zur Vollgröße und hältst sie über die ersten Verlängerungen. ([Markdown](https://zubs.app/de/branchen/nahrungsergaenzung-abo.md))
- [Tierfutter-Abo auf Shopify: Erinnern & Aussetzen](https://zubs.app/de/branchen/tierfutter-abo): Ein Tierfutter-Abo auf Shopify, das sich nach dem Napf richtet: änderbarer Rhythmus, Erinnerung vor jeder Bestellung und einfaches Aussetzen. ([Markdown](https://zubs.app/de/branchen/tierfutter-abo.md))
- [Recharge-Alternative: Wechsel zu Zubs](https://zubs.app/de/migration/von-recharge): Kostenlos und komplett von unserem Team erledigt – wir richten Zubs nach deinem Recharge-Setup ein und ziehen deine Abonnenten um. Was mitkommt. ([Markdown](https://zubs.app/de/migration/von-recharge.md))
- [Abo-Bestandsrechner: Bedarf und Reichweite berechnen](https://zubs.app/de/tools/abo-bestandsplaner): Kostenloser Bestandsrechner für Abo-Shops: Sieh, wie viele Einheiten deine Abos Woche für Woche brauchen und in welcher Woche dein Bestand ausgeht. ([Markdown](https://zubs.app/de/tools/abo-bestandsplaner.md))
- [Abo-Box-Kalkulator: Gewinn pro Box berechnen](https://zubs.app/de/tools/abo-box-kalkulator): Kostenloser Rechner für Abo-Boxen: Boxpreis, Waren-, Verpackungs- und Versandkosten und Gebühren eingeben und Gewinn, Marge und Break-even sehen. ([Markdown](https://zubs.app/de/tools/abo-box-kalkulator.md))
- [Abo-LTV-Rechner: So viel ist ein Abonnent wert](https://zubs.app/de/tools/abo-clv-rechner): Kostenloser LTV-Rechner für Abos: Bestellwert, Intervall, Bruttomarge und Churn eingeben und Umsatz, Rohertrag und LTV:CAC pro Abonnent schätzen. ([Markdown](https://zubs.app/de/tools/abo-clv-rechner.md))
- [Abo-Conversion-Rechner: Mehrumsatz durch Abos](https://zubs.app/de/tools/abo-conversion-rechner): Kostenloser Rechner: Schätze, wie viele Abonnenten und wie viel zusätzlichen Umsatz du gewinnst, wenn ein Teil deiner Einmalkäufer ein Abo abschließt. ([Markdown](https://zubs.app/de/tools/abo-conversion-rechner.md))
- [Abo-Rabatt-Rechner: Marge und Break-even](https://zubs.app/de/tools/abo-rabatt-rechner): Kostenloser Rechner: Preis, Kosten pro Bestellung, Rabatt und Bestellhäufigkeit eingeben und sehen, ab wann sich dein Abo-Rabatt lohnt. ([Markdown](https://zubs.app/de/tools/abo-rabatt-rechner.md))
- [Abo-Umsatzprognose: MRR für 12 Monate berechnen](https://zubs.app/de/tools/abo-umsatzprognose): Kostenlose Abo-Umsatzprognose: Abos, Neuabschlüsse, Churn und Bestellwert eingeben und Abos und MRR Monat für Monat für ein Jahr vorausrechnen. ([Markdown](https://zubs.app/de/tools/abo-umsatzprognose.md))
- [Churn-Rechner: So viel Umsatz kostet dich Churn](https://zubs.app/de/tools/churn-rechner): Kostenloser Churn-Rechner für Abo-Shops: Abos, Bestellwert, Intervall und Churn-Rate eingeben und den MRR-Verlust pro Monat und über 12 Monate schätzen. ([Markdown](https://zubs.app/de/tools/churn-rechner.md))
- [Kündigungsablauf-Rechner: gehaltener Umsatz](https://zubs.app/de/tools/kuendigungsflow-rechner): Kostenloser Rechner: Kündigungen pro Monat, den Anteil, der bleibt, Bestellwert und weitere Bestellungen eingeben und gehaltenen Umsatz schätzen. ([Markdown](https://zubs.app/de/tools/kuendigungsflow-rechner.md))
- [Prepaid-Rechner: Vorauszahlung oder pro Bestellung](https://zubs.app/de/tools/prepaid-rechner): Kostenloser Rechner: Preis, Prepaid-Lieferungen, Rabatt und angenommene Kündigungsquote eingeben und Vorauszahlung mit Zahlung pro Bestellung vergleichen. ([Markdown](https://zubs.app/de/tools/prepaid-rechner.md))
- [Rechner für fehlgeschlagene Abo-Zahlungen](https://zubs.app/de/tools/zahlungsausfall-rechner): Kostenloser Rechner für Abo-Shops: Verlängerungen, Bestellwert und fehlgeschlagene Zahlungen eingeben und sehen, was dich Zahlungsausfälle kosten. ([Markdown](https://zubs.app/de/tools/zahlungsausfall-rechner.md))
- [Essig & Öl](https://zubs.app/de/kunden/essig-oel): Stetiges Wachstum und kein Rätselraten mehr vor der nächsten Einkaufsreise. ([Markdown](https://zubs.app/de/kunden/essig-oel.md))
- [HeySkin](https://zubs.app/de/kunden/heyskin): Ein Abo-Programm, bei dem Kunden wegen der Routine bleiben, nicht wegen des Rabatts. ([Markdown](https://zubs.app/de/kunden/heyskin.md))
- [noms+](https://zubs.app/de/kunden/nomsplus): Ein Abo-Programm, in dem das Kundenportal den Warenkorb ganz nebenbei wachsen lässt, Monat für Monat. ([Markdown](https://zubs.app/de/kunden/nomsplus.md))
- [TryMoin](https://zubs.app/de/kunden/trymoin): Aktive Abos und Abrechnungstermine in einem einzigen Wechsel umgezogen, mit null Entwicklerstunden auf Händlerseite ([Markdown](https://zubs.app/de/kunden/trymoin.md))

## Help center

- [Zubs help center](https://help.zubs.app): setup guides and reference for every feature
- [Shopify App Store listing](https://apps.shopify.com/zubs): install Zubs, pricing and reviews

## Contact

- Support: [support@zubs.app](mailto:support@zubs.app)
- General: [info@zubs.app](mailto:info@zubs.app)
- [Book a call with the Zubs team](https://cal.com/team/zubs/meet-zubs)
- Zubs GmbH, Am Stein 6, 34327 Körle, Germany. Registered at the commercial court of Frankfurt am Main, HRB 136694.
- Support: the Zubs support team answers in English and German.