# What does Zubs' subscription analytics dashboard show on Shopify? > Source: https://zubs.app/features/subscription-analytics > Title: Subscription Analytics for Shopify — Zubs > Published: 2026-10-02 > Updated: 2026-10-09 > Language: en ## Short answer The Zubs analytics dashboard answers the questions you ask about your subscription program: how much revenue subscriptions bring, whether your subscriber base grows, when and why people cancel, and which products carry the business. It shows monthly figures over 12 months and a daily trend for most metrics, refreshed every day. ## What does the dashboard tell you? The numbers a subscription business is run by, in one place inside Zubs: - **Revenue:** how much comes from subscriptions and how much from regular sales, with orders, average order value and growth against the previous month. - **Subscribers:** new subscriptions, cancellations and net growth, month by month. - **Retention:** active subscriptions and your monthly [churn rate](https://zubs.app/glossary/subscription-churn-rate). - **Products and add-ons:** which products subscribers order most, and how much one-time add-ons bring in. - **Behavior:** how often subscribers skip or change their orders. - **Payments:** how often renewals fail to bill, and how many of those payments are recovered later. - **Renewals:** upcoming renewals and the mix of delivery intervals across your active subscriptions. - **Returning customers:** how much of your revenue comes from customers who have bought from you before. Most charts cover the last 12 months, so a trend is visible at a glance. When a number jumps, you open its daily trend and see the day it happened. ## Can you see why and when subscribers leave? Yes. The churn rate tells you how many subscribers leave. Next to it, the dashboard shows when they leave: on the day they sign up, before their first renewal, or after months of orders. Each reason from your [cancellation flow](https://zubs.app/features/cancellation-flow) shows its share of cancellations, with the comments subscribers wrote. Each pattern points to a different fix. Many same-day cancellations often mean the checkout promised something the subscription doesn't deliver. Many cancellations before the first renewal call for a reason to stay early, which the [early-churn playbook](https://zubs.app/playbooks/reduce-early-subscription-churn) covers. A reason like "too expensive" that keeps growing is a case for [cancellation offers](https://zubs.app/playbooks/cancellation-offers). ## Which decisions does it help with? Whether to push subscriptions harder: compare subscription revenue with regular sales over a year. Whether an add-on deserves a spot in the portal: check how often subscribers add it. Whether your payment retries are set well: watch how many failed payments come back. Each answer is a number you can track month by month after you change something. Read growth with care, too. Strong sign-ups can make net growth look healthy while more subscribers leave each month. Watch new subscriptions and cancellations side by side, so a rising churn rate shows up before it slows your growth. ## How does it fit with the rest of Zubs? The dashboard reads everything Zubs already records. Skips from the [customer portal](https://zubs.app/features/customer-portal), reasons from the cancellation flow and recovered payments from [dunning](https://zubs.app/features/dunning) all show up without extra tracking. If you sell in several currencies, totals are converted to your shop's base currency and marked as estimates. To estimate what churn costs you before installing, try the [churn calculator](https://zubs.app/tools/churn-calculator). Read more in the help center: [analytics dashboard](https://help.zubs.app/docs/subscription-management/merchant-portal/section-analytics-dashboard/). ## Who is it for? Merchants running subscriptions on Zubs, and especially teams who report on the program each month. Instead of exporting orders into a spreadsheet, you open one page. ## Bottom line Zubs analytics show how much your subscriptions earn, whether they grow, and when and why subscribers leave. Read churn together with the cancellation reasons, and you know where to act next. ## Frequently asked questions ### Does it show why subscribers cancel? Yes. It shows each cancellation reason's share, the comments subscribers left, and when people tend to cancel. ### How often is the data updated? Once a day. Today's orders appear with the next refresh. ### Does Zubs calculate MRR? The dashboard shows billed subscription revenue per month, which isn't the same as MRR. Active subscriptions, cancellations and billing intervals show what drives it. ### Does it work if I sell in several currencies? Yes. Totals are converted to your shop's base currency, and converted figures are marked as estimates. ### Is there an extra tool to set up? No. The dashboard is part of Zubs and fills itself from your subscription data. ## Related - [Glossary: subscription churn rate](https://zubs.app/glossary/subscription-churn-rate) - [Playbook: reduce early subscription churn](https://zubs.app/playbooks/reduce-early-subscription-churn) - [Playbook: stop cancellations with an offer that fits the reason](https://zubs.app/playbooks/cancellation-offers) - [Calculator: what churn costs you in MRR](https://zubs.app/tools/churn-calculator) - [Feature: cancellation reasons and retention offers](https://zubs.app/features/cancellation-flow) - [Help center: the analytics dashboard](https://help.zubs.app/docs/subscription-management/merchant-portal/section-analytics-dashboard/)